Genevieve is a respected and in demand creative partner for a burgeoning number of global brands. Her bold, contemporary and intriguing designs are instantly recognisable in her commercial design collaborations with home-ware and manufacturing brands.
Her approach is truly collaborative, with clear delight in the process of working with others. An open creative dialogue. She instinctively follows the theory that the collaboration is where 2 plus 2 can equal 5. Pattern is skilfully implemented and interpreted across a wide variety of techniques. Her love of materials and exploration of unique motifs is paired with a deep knowledge of manufacturing to produce unique and commercially successful collections for Crate and Barrel, Wedgwood and Habitat amongst others. The recent major collaboration with Crate and Barrel deploys printed, embroidered and tufted techniques for a collection including rugs, bed linen, textiles and home accessories. Spring 2015 will see the launch of an exciting and prestigious creative partnership with Mulberry. Taking inspiration from its origin in rural Somerset, the rich heritage of leatherworking, and eccentric Tudor detailing. Genevieve has developed an exclusive pattern for engraved leather to be used as wall panelling for the Mulberry stores globally. An appropriate gesture of subtle and unconventional luxury.
Beauty in form, joy in function.